ABOUT REBRANDING WITH ISM STUDENTS
Dialog with students is a key part of PRIMUS communication. Whether having tête-à-tête meeting, or public event, lecture, it’s always great to share tips with growing generation.
This time, our Marketing & Communications Manager Eglė Markauskaitė talked about rebranding with the course of „Corporate Image and Brand Management“ at ISM University of Management and Economics.
Audience was generous with challenging questions: How does rebranding at a law firm look like? How did you communicate about the changes? Brand image – what actions do you take to ensure a positive brand image and a good reputation for the company? What is essential in the rebranding process in general?
We want to thank lecturer Indrė Razbadauskaitė-Venskė for an invitation to discuss with the future marketers.
Date: 09 December, 2022
Organizer/speaker: EGLĖ MARKAUSKAITĖ