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09

December

ABOUT REBRANDING WITH ISM STUDENTS

Dialog with students is a key part of PRIMUS communication. Whether having tête-à-tête meeting, or public event, lecture, it’s always great to share tips with growing generation.

This time, our Marketing & Communications Manager Eglė Markauskaitė talked about rebranding with the course of „Corporate Image and Brand Management“ at ISM University of Management and Economics.

Audience was generous with challenging questions: How does rebranding at a law firm look like? How did you communicate about the changes? Brand image – what actions do you take to ensure a positive brand image and a good reputation for the company? What is essential in the rebranding process in general?

We want to thank lecturer Indrė Razbadauskaitė-Venskė for an invitation to discuss with the future marketers.

 

Date: 09 December, 2022

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