{"id":1656,"date":"2022-11-09T11:24:45","date_gmt":"2022-11-09T11:24:45","guid":{"rendered":"https:\/\/primuslegal.eu\/?p=1656"},"modified":"2022-12-20T11:59:00","modified_gmt":"2022-12-20T11:59:00","slug":"neismoktos-pamokos-bdar-pamoka-nr-3","status":"publish","type":"post","link":"https:\/\/primuslegal.eu\/lt\/neismoktos-pamokos-bdar-pamoka-nr-3\/","title":{"rendered":"NEI\u0160MOKTOS PAMOKOS: BDAR. PAMOKA NR.3"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1657\" src=\"https:\/\/primuslegal.eu\/wp-content\/uploads\/2022\/12\/2022-11-09-Sarunes-pamoka-Nr-3-300x169.jpg\" alt=\"\" width=\"706\" height=\"398\" srcset=\"https:\/\/primuslegal.eu\/wp-content\/uploads\/2022\/12\/2022-11-09-Sarunes-pamoka-Nr-3-300x169.jpg 300w, https:\/\/primuslegal.eu\/wp-content\/uploads\/2022\/12\/2022-11-09-Sarunes-pamoka-Nr-3-1024x576.jpg 1024w, https:\/\/primuslegal.eu\/wp-content\/uploads\/2022\/12\/2022-11-09-Sarunes-pamoka-Nr-3-768x432.jpg 768w, https:\/\/primuslegal.eu\/wp-content\/uploads\/2022\/12\/2022-11-09-Sarunes-pamoka-Nr-3.jpg 1280w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><\/p>\n<p><strong>Situacija: dirbu B2B (verslas-verslui) sektoriuje. Greta darbo su esamais klientais, aktyviai ie\u0161kau ir nauj\u0173 verslo klient\u0173. Tokiam B2B verslui:<\/strong><\/p>\n<p>a) asmens duomen\u0173 tvarkymo klausimai <em>n\u0117ra aktual\u016bs<\/em>, nes verslas dirba tik su juridiniais asmenimis ir asmens duomen\u0173 netvarko. Atitinkamai, \u012f potencialius <u>naujus<\/u> verslo klientus galima kreiptis (pvz., juk vie\u0161ai yra nurodyti telefonas ir el. pa\u0161tas) ir si\u016blyti savo prekes\/paslaugas <em>be joki\u0173 apribojim\u0173<\/em> ar i\u0161ankstini\u0173 s\u0105lyg\u0173 (sutikim\u0173 gavimo ar pan.).<\/p>\n<p><strong>O GALB\u016aT:<\/strong><\/p>\n<p>b) su <u>esamais<\/u> klientais (juridiniais asmenimis) susij\u0119 asmens duomen\u0173 tvarkymo klausimai, grei\u010diausiai, <em>bus aktual\u016bs<\/em>. Nors B2B verslas dirba su juridiniais asmenimis, tvarko <u>ir<\/u> fizini\u0173 asmen\u0173 (pvz., kliento darbuotoj\u0173, atstov\u0173) asmens duomenis. Prie\u0161 kreipiantis \u012f potencialius <u>naujus<\/u> verslo klientus (pvz., netgi vie\u0161ai nurodytu telefonu ar el. pa\u0161tu) ir si\u016blant savo prekes\/paslaugas, reikia \u012fsitikinti, kad <em>yra laikomasi<\/em> tiesioginei rinkodarai keliam\u0173 s\u0105lyg\u0173 (pvz., yra gauti sutikimai).<\/p>\n<p><strong>Dar viena da\u017enai pasitaikanti klaida: <\/strong>manoma, kad dirbant su verslo klientais, n\u0117ra tvarkomi asmens duomenys (juk asmens duomenys \u2013 fizini\u0173 asmen\u0173 duomenys). Kadangi BDAR tiesiogiai nurodo, kad jis \u201e<em>neapimama juridini\u0173 asmen\u0173 &lt;&#8230;&gt; duomen\u0173, \u012fskaitant &lt;&#8230;&gt; kontaktinius duomenis, tvarkymo<\/em>\u201c, lengvai padaroma i\u0161vada, kad n\u0117ra poreikio \u201e<em>tvarkytis<\/em>\u201c BDAR klausim\u0173, nes jis \u010dia netaikomas.<\/p>\n<p>Tokiu pa\u010diu principu daroma i\u0161vada ir apie tiesiogin\u0119 rinkodar\u0105 (pvz., savo preki\u0173 ir paslaug\u0173 si\u016blym\u0105) juridini\u0173 asmen\u0173 at\u017evilgiu \u2013 BDAR netaikomas. Vadinasi, n\u0117ra apribojim\u0173 toki\u0105 rinkodar\u0105 vykdyti.<\/p>\n<p>Vis tik, tokios i\u0161vados n\u0117ra teisingos.<\/p>\n<p><strong>Pamoka. Ko nepamir\u0161ti dirbant B2B sektoriuje su esamais ir b\u016bsimais klientais?<\/strong><\/p>\n<ul>\n<li><strong><u>Nors tiesioginis klientas \u2013 juridinis asmuo, grei\u010diausiai tvarkote ir kit\u0173 susijusi\u0173 fizini\u0173 asmen\u0173 duomenis<\/u><\/strong>. Pvz.: kliento (juridinio asmens) atstovai, sutartyse nurodyti kontaktiniai asmenys, kiti darbuotojai. Tai tik kelios duomen\u0173 subjekt\u0173 kategorijos, kuri\u0173 asmens duomenis galimai tvarko B2B sektoriaus verslas.<\/li>\n<\/ul>\n<p>Atitinkamai, toki\u0173 duomen\u0173 at\u017evilgiu BDAR <u>yra taikomas<\/u>. Tod\u0117l reikalinga informacij\u0105 apie juos nurodyti duomen\u0173 tvarkymo veiklos \u012fra\u0161uose, papildyti sutartis su klientais \/ privatumo politik\u0105 d\u0117l toki\u0173 asmens duomen\u0173 tvarkymo, bei vykdyti kitas i\u0161 BDAR kylan\u010dias pareigas<strong>.<\/strong><\/p>\n<ul>\n<li><strong><u>Tiesioginei rinkodarai juridini\u0173 asmen\u0173 at\u017evilgiu taikomas ne tik BDAR<\/u>. <\/strong>Padarius i\u0161vad\u0105, kad BDAR netaikomas (nors, tais atvejais, kai el. pa\u0161te naudojami, pvz., kliento darbuotoj\u0105 identifikuojantys duomenys, gali b\u016bti taikomas ir BDAR), pamir\u0161tamas LR elektronini\u0173 ry\u0161i\u0173 \u012fstatymas. Jis numato, kad norint naudoti <em>potenciali\u0173<\/em> klient\u0173, pavyzd\u017eiui, el. pa\u0161t\u0105 ar telefon\u0105, tiesiogin\u0117s rinkodaros tikslais yra b\u016btinas <em>i\u0161ankstinis<\/em> sutikimas.<em> <\/em>\u0160is<em> <\/em>reikalavimas taikomas ir juridini\u0173 asmen\u0173 at\u017evilgiu, net ir naudojant bendro pob\u016bd\u017eio el. pa\u0161to adres\u0105, tok\u012f kaip <a href=\"http:\/\/mailto:vilnius@primus.legal\/\" target=\"_blank\" rel=\"nofollow noopener\">vilnius@primus.legal<\/a>. Tad bet koks susisiekimas su juridiniu asmeniu \u0161iuo tikslu pirm\u0105 kart\u0105, pvz., el. pa\u0161tu ar telefonu (\u201e\u0161altieji skambu\u010diai\u201c), yra negalimas be i\u0161ankstinio sutikimo.<\/li>\n<\/ul>\n<p>Bet kuriuo atveju, jei sutikimas buvo gautas, reikia saugoti \u012frodymus, kad jis gautas <em>prie\u0161<\/em> susisiekiant su asmeniu tiesiogin\u0117s rinkodaros tikslais. Atminkite, kad sutikim\u0105, duot\u0105 \u017eod\u017eiu, gali b\u016bti sunku \u012frodyti.<\/p>\n<ul>\n<li><strong><u>Duomen\u0173 paskelbimas vie\u0161ai nerei\u0161kia sutikimo gauti tiesiogin\u0117s rinkodaros prane\u0161imus. <\/u><\/strong>Da\u017enas argumentas, norint \u012frodyti,<strong> <\/strong>kad reklaminis prane\u0161imas buvo i\u0161si\u0173stas teis\u0117tai, yra tai, kad naudoti kontaktiniai duomenys buvo juridinio asmens paskelbti vie\u0161ai (pvz., jo interneto svetain\u0117je).<\/li>\n<\/ul>\n<p>Visgi, toks duomen\u0173 paskelbimas savaime <u>nerei\u0161kia<\/u> leidimo min\u0117tus duomenis naudoti tiesiogin\u0117s rinkodaros tikslais. Teismai ai\u0161kina, kad kontaktini\u0173 duomen\u0173 paskelbimas internete, vis\u0173 pirma, yra sietinas su kreipimusi \u012f tok\u012f subjekt\u0105 <em>jo vykdomos \u016bkin\u0117s veiklos klausimais<\/em>, t. y. siekiant gauti <em>jo<\/em> teikiamas paslaugas ar prekes ir pan.<\/p>\n<p>Min\u0117tas reguliavimas ver\u010dia versl\u0105 ie\u0161koti kitoki\u0173 sprendim\u0173 klient\u0173 paie\u0161kai (kurie leist\u0173 kontaktinius duomenis ir, atitinkamai, sutikim\u0105 gauti i\u0161 paties asmens) arba priimti sprendim\u0105 prisiimti tokio reguliavimo pa\u017eeidimo keliamas rizikas.<\/p>\n<p><strong><u>Atsakymai \u012f visus BDAR klausimus:<\/u><\/strong><\/p>\n<p>\u0160ar\u016bn\u0117 Prankonyt\u0117-Segen, <a target=\"_blank\" rel=\"nofollow noopener\">PRIMUS<\/a> vyresnioji teisinink\u0117, BDAR ekspert\u0117<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Situacija: dirbu B2B (verslas-verslui) sektoriuje. Greta darbo su esamais klientais, aktyviai ie\u0161kau ir nauj\u0173 verslo klient\u0173. Tokiam B2B verslui: a) asmens duomen\u0173 tvarkymo klausimai n\u0117ra aktual\u016bs, nes verslas dirba tik su juridiniais asmenimis ir asmens duomen\u0173 netvarko. Atitinkamai, \u012f potencialius naujus verslo klientus galima kreiptis (pvz., juk vie\u0161ai yra nurodyti telefonas ir el. pa\u0161tas) ir [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-1656","post","type-post","status-publish","format-standard","hentry","category-uncategorized-lt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NEI\u0160MOKTOS PAMOKOS: BDAR. 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